Colors are important in marketing because each color provides feelings in the audience, even if they are not aware of it. If you own a barbeque restaurant and use blue in the logo, people will immediately think 'cool' which I not what you want to indicate in that kind of establishment. It would be better to use warm colors like red, orange, and yellow.
Red:
-energy
-strength
-passion
-intensity
Green:
-growth
-harmony
-fertility
-money
Blue:
-deep thoughts
-loyalty
-intelligence
-heaven
Black:
-formality
-mystery
-negativity
-prestigious
White:
-innocence
-perfection
-cleanliness
-positivity
Purple:
-balance
-royalty
-nobility
-luxury
-ambition
-wealth
-extravagance
Yellow:
-cheer
-cowardice
-unstable
-spontaneous
-freshness
Orange:
-tropical
-happiness
-attraction
-stimulation
Brown:
-responsibility
-trustworthy
-agriculture
-constant
My sources:
http://www.color-wheel-pro.com/color-meaning.html
http://www.empower-yourself-with-color-psychology.com/color-black.html
http://www.colormatters.com/yellow
http://crystal-cure.com/color-meanings.html
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