My logo

The idea for this project was to create our own personal logo (left). I started out by thinking about color and shape. What message was I trying to get across? I knew I wanted it to look cool- like an optical illusion. It's always hard to take your eyes away from those. Red symbolizes intensity and passion while black is more formal and professional. Those two were the colors I used because I thought they were a good mix. I used circles and curves because they appear smooth instead of blocky. It has almost a spiral affect.

I started with the shape tool and made the ellipse right in the center while holding the shift key to avoid warping the shape. Then I began with the shape in red, using the line and curve tools. I realized it looked to simple and decided to copy it to give it that spiral shape using Option-drag. This started as an experiment but I wanted to continue the reflection-cirlce theme I had. I knew I would have to have my name in it somewhere as it was a logo so I reflected the name by typing on a path and putting it on both sides, then I ended with putting the C in the middle. I saved it as a PNG 24.

One challenge was the curve tool. It took me a while to figure out how to do it so it would look the way I wanted. Figuring out how to type on a path was easier. If I was to do it again, I'd probably start out with a different initial design altogether. While I like how this looks, most logos have more symbolism. The Apple logo stands for the forbidden fruit from the Tree of Knowledge, for example. More experience using Illustrator would've helped me with this project.

Color Meaning in Marketing

Colors are important in marketing because each color provides feelings in the audience, even if they are not aware of it. If you own a barbeque restaurant and use blue in the logo, people will immediately think 'cool' which I not what you want to indicate in that kind of establishment. It would be better to use warm colors like red, orange, and yellow.

Red:
 -energy
 -strength
 -passion
 -intensity

Green:
 -growth
 -harmony
 -fertility
 -money


Blue:
-deep thoughts
-loyalty
-intelligence
-heaven

Black:
 -formality
 -mystery
 -negativity
 -prestigious

White:
 -innocence
 -perfection
 -cleanliness
 -positivity

Purple:
 -balance
 -royalty
 -nobility
 -luxury
 -ambition
 -wealth
 -extravagance


Yellow:
 -cheer
 -cowardice
 -unstable
 -spontaneous
 -freshness

Orange:
 -tropical
 -happiness
 -attraction
 -stimulation

Brown:
-responsibility
-trustworthy
-agriculture
-constant

My sources:
http://www.color-wheel-pro.com/color-meaning.html
http://www.empower-yourself-with-color-psychology.com/color-black.html
http://www.colormatters.com/yellow
http://crystal-cure.com/color-meanings.html

My Personality Type

I have a big heart, I'm a little wild, and I'm very creative. I view life as a book, with never-ending options for adventure. I can analyze well and I'm confidence with my skills in the arts. I desperately want people to like me and I'm always a shoulder to lean on because I'm sympathetic to the problems others have. I'm a little random and I love trying thew things.

Click to enlarge

My hobbies are theater and writing and now i know why! I think this description of me is pretty good but I would call myself more of a 'performer' than a 'champion.' Of course, my favorite kinds of people are also funny, random, and love the arts. When I was younger, I enjoyed playing pretend. However, I would argue that I'm an introvert. While I love people, I have trouble focusing and tend to pull in if I'm in a larger crowd due to ADD.

Some famous ENFPs include some of my role models-- Julie Andrews, Robin Williams, Carol Burnett, and Dr. Suess. People of my type tend to be great at coping with stress but likely to have troubles in school. The passage above encourages me to pursue a career in teaching, religion, the arts, or counseling. It also includes my personal values (home & family, friendships, creativity, learning, and community service). My polar opposite is the ISTJ- the responsible organizer. In other words, my sister. One flaw of an ENFP is probably lack of responsibility and focus. People have probably been annoyed with me for that.